BankSA Fringe Social Campaign

I concepted creative that led to Saatchi Australia's biggest social-only shoot to date featuring local Fringe performers. We ran a shoot with 20 people on set, delivered all assets early and within budget, with KPI results at 300% of benchmark. Client loved our product creative (below) so much that they decided to use it for OOH placements too, including bus shelter and in-branch ads. Please see product creative below and performer creative here and here.

RAMS Construction Social Campaign

I managed the RAMS Construction campaign, an 8-part social content series including Saatchi’s first playable ad. The campaign drove 200% more users to the RAMS website comparative to our target benchmark. I worked closely with an Art Director on creative concepts, executed copywriting including scripts for talent Tom Williams and all social captions, and oversaw strategy, media and production. Asset examples below and playable ad staging link here.

RAMS Cultural Days

I concepted designs and wrote all copy for the RAMS Cultural Days social posts - Christmas, Valentine’s Day and Easter examples below.

RAMS Always On

I worked on the quarterly RAMS Always On social campaigns across strategy, creative concepting, copywriting and execution. The series revolves around heightening brand awareness for RAMS with content that provides helpful home ownership knowledge. Instant Experience example below.