MyFlowerMan Sets Up Shop
The previously delivery-only flower service is opening – appropriately – in a former gallery in Paddington.
When MyFlowerMan launched a year-and-a-half ago, it was as a side project for founder Kieran Birchall. He offered flower deliveries on Fridays only, via an online ordering system. But his rugged, natural approach quickly caught the eye of some of Sydney’s top restaurants and fashion houses (such as Bentley and bassike) and it’s now a full-time service.
Opening a physical store is the next phase for MyFlowerMan. “We had so many customers and last-minute requests, and we couldn’t cater for that in our old studio,” says Birchall. “I have lots of regulars that I only talk to over the phone and via email, so I’m looking forward to meeting them, and new customers, face to face.”
The store is part of Comber Street Studio, a creative hub in a laneway just off Oxford Street. It will act as a destination, rather than a walk-by experience. “It’s a large warehouse building which has 10 or so different tenants all in the creative industry – there are artists, photographers, and fashion designers at the moment,” says Birchall. MyFlowerMan is in the front of the building which has a glass façade, in a space previously used as an art gallery. There are two adjoining spaces that are still galleries, and Birchall believes this will create opportunities to collaborate. “Our space is still very white and gallery-esque,” he says.
Works from local artists will be on display in the studio, and will rotate monthly. The store is small – 27 square metres. Gallery plinths and timber tables will be used to display glass and stainless-steel vases. Expect a blend of natives and foliage, such as eucalyptus, with beloved blooms such as orchids, and locally grown garden roses.
“The theme will be blending things that are unique with those that are more traditional,” says Birchall. “Less structured arrangements are key. Our clients like them wild in nature, different, rather than domed.
Originally published on Broadsheet.